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    Vota por este artículo Este artículo ha sido leido 1.827 veces

    ‘El vidrio puede tener muchas vidas. Recíclalo’

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    La , la Federación de Ecovidrio, organización sin ánimo de lucro encargada de la gestión del reciclado de los residuos de envases de vidrio depositados en los contenedores en España, han puesto en marcha una campaña de publicidad en formato multimedia orientada a promover el reciclado de vidrio entre los madrileños bajo el lema ‘El vidrio puede tener muchas vidas. Recíclalo’.

    La principal novedad de esta campaña es que cuenta con uno de los primeros spots rodados en 3D en España, posicionando así a esta iniciativa orientada a concienciar a la ciudadanía sobre la importancia de reciclar vidrio, en línea con el gran impacto que tienen actualmente las producciones en tres dimensiones, que cada vez cuentan con mayor presencia en nuestros cines. De hecho, en la planificación de la campaña se incluye la proyección de los spots en diversas salas madrileñas coincidiendo con el estreno de nuevas películas.

    Además de los spots adaptados al formato fílmico, la campaña cuenta con presencia en todo tipo soportes: televisiones, y prensa locales, medios online y publicidad exterior, centrada fundamentalmente en distintas estaciones de Renfe Cercanías de los diferentes municipios madrileños. Sencillez, claridad y un ligero toque de humor son las principales características de los diversos anuncios. FUENTE: interempresas.net

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